Social rollout
Behind the scenes
Jan 2026 – Present
Effie Awards Saudi Arabia
Digital Marketing Campaign & Creative Direction
Placeholder — a few sentences on the idea, the look and what it became.
The collected stories
Work
Fourteen projects, read in order — ideas, productions, campaigns and the moments in between.
01
02
May 2026 – Jun 2026
Directing Media Coverage
Effie Awards Saudi Arabia
Placeholder — what was covered, how, and the feeling it left behind.
Red carpet
Edit still
03
Aug 2024 – Sep 2024 & May 2026 – Present
Women to Watch
Conference & Awards Marketing Campaign
Placeholder — short description of the campaign.
Campaign portrait
Event poster
04MENA Effie Awards 2025 — Digital Marketing Campaign & Creative Direction
Campaign visual
Jun 2025 – Nov 2025
MENA Effie Awards 2025
Placeholder — short description of the campaign.
05
Interview setup
Gala still
Oct 2025 – Dec 2025
MENA Effie Talks & Gala Media
Producing
Placeholder — short description of the production.
06
Nov 2025
KSA Effectiveness Sessions
Directing Media
Placeholder — short description.
Session still
Speaker portrait
Image
07
Jun 2025 – Aug 2025
Youth Arabia Forum KSA
Creative Direction & Media Production
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Forum visual
Crowd
08TECOM Creative Brunch Series — Event Marketing
Brunch table
Aug 2024 – Aug 2025
TECOM Creative Brunch Series
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09
Workshop
Portrait series
Image
May 2025 – Jun 2025
MENA Effie Leadership Program
Media Production
Placeholder — short description.
10
Apr 2025 – May 2025
Retail Media Forward
Amazon Ads × MENA Effie — Creative Media
Placeholder — short description.
Event still
Panel
Social cut
11
Mar 2025 – May 2025
COMMAI 2025
Marketing Campaign & Creative Media
Placeholder — short description.
Campaign visual
Poster
12CUD Career Fair 2025 — Event Organization & Marketing
Fair floor
Jan 2025 – Apr 2025
CUD Career Fair 2025
Placeholder — short description.
13
Activation booth
Product moment
Image
Apr 2025
Dunkin' Donuts
Brand Activation
Placeholder — short description.
14
Oct 2024 – Dec 2024
MENA Effie Talks 2024
Producing
Placeholder — short description.
Talk still
Host on stage
Audience